We integrate talent, business strategy, processes and technology to build some of the most influential digital experiences, not just in America, but worldwide. For the federal government, Huge brings a user-centric approach to digital interaction, with a design framework that keeps users informed and engaged and is responsive to their needs. As a result, government digital properties can provide Americans with the same high-quality experiences that we at Huge bring to the world’s largest brands. For more information on the services Huge provides to the government, download the PDF here.
Huge, which is headquartered in Brooklyn, has offices throughout the United States, Canada, Europe, Asia and Latin America. It is part of the Interpublic Group of Companies (IPG).
Huge helps government agencies find success in the digital world, where clients take advantage of evolving technologies, business model innovations and changes in behavior to get new services to market faster.
Services include: experience strategy; growth opportunities; asset monetization; investment planning; operational excellence; technical excellence; and business and product innovation.
Everything Huge does depends on a deep understanding of the user, so we start by finding out what users want and need. We combine new tools with traditional research expertise to guide our strategy, design and technology decisions.
Services include: ethnographic research; qualitative research; quantitative research; usability testing; market segmentation; and user personas and scenarios.
Brand & Communications.
Huge combines classic brand strategy and account planning with digital strategy, data and user research to find a government agency's true capability. Then we turn this capability into content, products, services and campaigns – creating and defining experiences that users love.
Services include: brand experience (BX) strategy; marketing & communication strategy; and digital brand translation.
Huge helps government agencies evolve into effective publishers, creating new ways for these agencies to reach and engage their audiences.
Services include: strategy; information strategy; publishing management; and content development.
User Experience Design.
As the industry’s first user-centric design agency, Huge has always been guided by a focus on user needs. We enable new user behaviors with relevant and engaging design that drives growth for government agencies and impacts people’s lives.
Services include: omnichannel design; service design; in-store digital; product design; responsive design; mobile and emerging platforms; and industrial design.
Government agencies need to fulfill promises to users with simple and functional campaigns and services. The creative team at Huge designs digital experiences that bring value to the lives of users.
Services include: integrated campaigns; digital products and services; copywriting and copyediting; editorial services; live-action production; motion graphics and animation; art production; and design production.
To engage users effectively, government agencies need to participate organically in the conversations that matter to users most. Huge helps these agencies use owned, earned and paid media to captivate people, reinvent themselves and create powerful user bases.
Services include: strategy; campaigns; community management; influencer engagement; media relations; crisis response; and analytics.
Huge has created the first user-centric approach to media and planning. We call it "media design." It applies the principles of user-first design to the development of communication plans that integrate media and message; the result is a more effective delivery of a government agency's vision.
Services include: media design analysis; touch point planning; investment planning; and media activation.
Engineers, strategists and quality assurance professionals turn ideas and designs into reliable products and services. Huge’s cross-disciplinary teams are highly collaborative, pushing the boundaries of what government agencies can enable for their users.
Services include: mobile and multiplatform apps; e-commerce; in-store digital; web applications; content management systems; and emerging platforms.
By creating data systems that help government agencies understand and predict user behavior, Huge enables these agencies to reach users more effectively with optimized experiences and targeted content.
Services include: strategy and implementation; consumer data analytics; marketing, social, and CRM analytics; data visualization; data monetization; and statistical modeling.
Huge builds personal relationships between government agencies and individuals, while increasing customer value by addressing the unique constraints and unspoken desires of users through targeted channels, delivering the right messages when and where they are most needed.
Services include: strategy; loyalty initiatives; marketing automation; digital customer service; and customer data management.
Huge helps government agencies grow their digital audience through paid and natural search. Technology, design, content and social considerations drive search performance and foster long-term engagements.
Services include: search technology strategy; search content strategy; search social strategy; local optimization; competitive inbound analysis; and paid search.