Technology has transformed the primary-research industry. Today, brands can reach users, gather new forms of feedback and deploy brand-new research methodologies more quickly and effectively than ever. While other research firms are struggling to catch up and adapt, Huge has always been at the forefront of leveraging technology to bring clarity to a user’s point of view. We are focused not just on how users act or what they do, but also on why they make specific choices, and how their motivations and perceptions support the way they see their world.
At Huge, user research has always been central to our process. What is disruptive to the greater research industry is second nature to us. A holistic understanding of the user’s world drives our strategy, design and technology decisions — not just during development, but also throughout launch, tracking, measurement and optimization. We are committed to learning what people actually do, think and need by observing how they interact with digital. These insights help us to create real products and services for our clients that make people’s lives better.
User personas and scenarios.
Managing Director, Data Science & Analytics