Named one of the 10 most important books of 2011 by Advertising Age, Users Not Customers is a practical guide to evolving business priorities, operations, marketing, product development and customer service for the digital economy.
Written by Huge's head of product design, Design Para A Internet (Design for the Internet) is one of the most influential books about design and usability in Brazil. It demonstrates how design products can go beyond aesthetics and ease of use to create transformational experiences.
Huge and New York's Municipal Art Society partnered on a user-research study identifying ways to increase usage of POPS
CEO Aaron Shapiro on common mobile marketing mistakes and how to best avoid them.
CEO Aaron Shapiro on how to successfully implement innovation within your company.
Joe Stewart, Global Creative Director at Huge, on what we can learn about digital design from the history of synth pop.
Huge CEO Aaron Shapiro writes about harnessing users to drive financial performance in Harvard Business Review.
Google Think Insights features Huge CEO Aaron Shapiro on digital marketing and the death of the one-off campaign.
Huge CEO, Aaron Shapiro, discusses five lessons that fly in the face of the typical startup ethos.
It’s not because you’re not Google. It’s because you’re not offering people the right opportunity.