Insights.
Users Not Customers
Named one of the 10 most important books of 2011 by Advertising Age, Users Not Customers is a practical guide to evolving business priorities, operations, marketing, product development and customer service for the digital economy.
Design Para A Internet
Written by Huge's head of product design, Design Para A Internet (Design for the Internet) is one of the most influential books about design and usability in Brazil. It demonstrates how design products can go beyond aesthetics and ease of use to create transformational experiences.
Publications.
Stop Blabbing About Innovation And Start Actually Doing It
CEO Aaron Shapiro on how to successfully inplement innovation within your company.
Are You Making the Most of Your Company’s ‘Software Layer’?
CEO Aaron Shapiro on understanding the range and complexity of digital touch points.
Users Are the New Growth Engine
Huge CEO Aaron Shapiro writes about harnessing users to drive financial performance in Harvard Business Review.
Why Digital Talent Doesn’t Want to Work at Your Company
It’s not because you’re not Google. It’s because you’re not offering people the right opportunity.
The User First Imperative
Succeeding online means meeting user needs. Learn what would improve users’ lives and figure out how to give it to them
The State of HTML 5: Sparkle Edition (featuring Paul Irish)
Renowned HTML5 expert and member of the Google Chrome developer relations team Paul Irish on the state of HTML5.
Skunkworks, Reorganization, And Other Tactics To Excel In The Digital Age
CEO Aaron Shapiro on how companies can reorganize to meet the challenges of the digital age.
Display Advertising: A User-Centered Approach
A Huge research study on what works (and what doesn’t) in digital advertising.
