Insights.
Users Not Customers
Named one of the 10 most important books of 2011 by Advertising Age, Users, Not Customers is a practical guide to evolving business priorities, operations, marketing, product development, and customer service for the digital economy.
Design Para A Internet
Written by Huge's head of product design, Design for the Internet is one of the most influential books about design and usability in Brazil and sets out how design products that go beyond aesthetics and ease of use to create transformational experiences.
Publications.
Users Are the New Growth Engine
Huge CEO Aaron Shapiro writes about harnessing users to drive financial performance in Harvard Business Review.
Why Digital Talent Doesn’t Want to Work at Your Company
It’s not because you’re not Google. It’s because you’re not offering people the right opportunity.
The User First Imperative
Succeeding online means meeting user needs. Learn what would improve users’ lives and figure out how to give it to them
From Proposal, to Tablets & Mobile: Håkon Wium Lie Speaks
Håkon Wium Lie, web standards pioneer and chief technology officer at Opera, talks about his latest proposal.
The State of HTML 5: Sparkle Edition (featuring Paul Irish)
Renowned HTML5 expert and member of the Google Chrome developer relations team Paul Irish on the state of HTML5.
Skunkworks, Reorganization, And Other Tactics To Excel In The Digital Age
CEO Aaron Shapiro on how companies can reorganize to meet the challenges of the digital age.
Display Advertising: A User-Centered Approach
A Huge research study on what works (and what doesn’t) in digital advertising.
Time to Face the Music On Disintermediation
Aaron Shapiro writes about the race to disrupt the banking industry in American Banker.
