Vice President, Connection Strategy
Matthew Waghorn worked across a number of GroupM's media agencies, both here and in the UK, before joining Huge as Group Director of Communications Planning where he now leads our media strategy and communication discipline. His work connects user behavioral analysis with brand strategy and communications to create a hybrid practice called ‘Media Design’. He works on a range of clients including Morgan Stanley, Google and Canada Goose.
Prior to joining Huge, Matthew was associate director of communications planning at Maxus North America. While there, he helped apply integrated planning techniques for clients including Universal Pictures, LVMH, Nutella, Oakley, SC Johnson, Panera and UPS. Originally from England, Matthew has eleven years in the industry and holds a bachelor’s degree in marketing from Southampton Solent University.