Process.

our process
1. Discover Discover Discover Discover

Discover.

First, we listen to our clients. Our goal is to fully understand our client's business and the environment in which they operate. We'll start by carrying out stakeholder interviews, followed by an assessment of internal strategy documents and relevant materials. Then, we perform a competitive analysis and conduct heuristic and analytical reviews of our client's current digital activities. Finally, we look at the problem from the user perspective, where we'll engage in primary research to fully understand the target audience and how they want to interact with the brand online

  • 1.discover
  • 2.plan
  • 3.create&iterate
  • 4.implement
  • 5.measure
Plan Plan Plan Plan

Plan.

Huge has been the central planning and strategy definition hub for some of the most complex digital initiatives ever launched. Our planning process turns research into a clear set of consumer insights, user goals and business requirements. Together with user personas and scenarios, these inputs roll up into a Strategic Vision, defining the future digital state of the organization, as well as its messaging and brand positioning. We then set out a plan for bringing the vision to life. This includes feature prioritization and product roadmaps, connections, media and communications planning, as well as plans for evolving internal organizational structure. Most importantly, the plan includes all the specific timelines, resource needs and workstreams required to be successful.

  • 1.discover
  • 2.plan
  • 3.create&iterate
  • 4.implement
  • 5.measure
3. Create & iterate create create create create create

Create & iterate.

In this phase, creative concepts are developed to support the overall strategy. In an iterative approach that supports innovation, we try lots of things, throwing out what doesn’t work and starting over until the results live up to the vision. Ideas can come from many places — customer insight, a business idea, a snippet of code, a beautiful image, a sketch on the back of the napkin. Professionals from all disciplines work together to produce concepts, each bringing their own unique perspective to solve the problem. Throughout the concepting phase, we’ll create prototypes and test ideas against members of the target audience. The results are polished ideas based on a detailed understanding of your customers and designed to make an impact.

  • 1.discover
  • 2.plan
  • 3.create&iterate
  • 4.implement
  • 5.measure
4. implement implement implement implement implement implement implement

Implement.

During the Implementation phase, our job is to translate creative concepts into a full program that goes live. Implementation often includes a complex array of workstreams, tracks and activities, which can include interaction design, visual design, technology development, content and asset development, display advertising production, and social media management. Our work in this phase tends to fall into three different categories, each of which has its own methodologies: design and development, which spans the creation of websites and applications; production, which spans the development of content, copy, video, banners and other campaign assets; and outreach, which includes social media management, blogger and influencer outreach, or media buying.

  • 1.discover
  • 2.plan
  • 3.create&iterate
  • 4.implement
  • 5.measure
5. measure measure measure measure

Measure.

We go to great lengths to ensure that every initiative we do has defined Key Performance Indicators and metrics for success, building in analytics in order to measure program or platform performance. Our measurement expertise spans Web analytics, campaign analytics and social analytics, often made available to clients as online dashboards. Our work also includes evaluating customer relationship management. We look at how the customer data profiles can be used to create a better, more relevant experience for users that strengthens their connection to a brand.

  • 1.discover
  • 2.plan
  • 3.create&iterate
  • 4.implement
  • 5.measure
6. evolve evolve evolve evolve evolve evolve

Evolve.

Based on the data we collect, we analyze and evolve all of our work so that performance can be improved over time. Multivariate analysis and test-and-learn methodologies are particularly important components of our approach to evolving client solutions. If it's an e-commerce experience, we want to see how we can continually drive conversion and average order size; if it's a subscription business, we want to look at how we can iteratively lower churn; if it's campaign creative, we want to see how we can improve banner performance. By continuing to measure and evolve, we can improve ROI and show how digital drives business over time.

  • 1.discover
  • 2.plan
  • 3.create&iterate
  • 4.implement
  • 5.measure