Lenovo.

How real people use the world’s most advanced tablet.

When Lenovo debuted the Yoga Book tablet in September 2016, it was heralded as “a bold, innovative move.” With a flat keyboard that doubles as a pad for freeform sketching and note-taking, it’s a remarkably versatile tablet that stands out in the growing stash of hybrid devices on the market.

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To showcase the Yoga Book’s features, Lenovo and Huge’s London office created five 20-second spots that made the technology relatable. Napkin scribbles are instantly digitized, texting doesn’t get in the way of cooking, and airport security becomes streamlined—and maybe even fun.

The spots were produced to appeal to the target Yoga Book customer, who needs a tablet with cutting-edge technology that can support spontaneous creativity. Driven by insights from users, we were able to create spots that are as energizing as they are empathetic.

For traveling without a second tray...

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To brainstorming over brunch...

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To capturing every angle...

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To making plans while making moves...

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And finding a keyboard for hungry fingers. 

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More Work.

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