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Aaron Shapiro, CEO at Huge, Keynotes on the Value of an Interaction at ARF Audience Measurement.
Keynote: What is the value of an interaction? Understanding the role of experience in the media mix.
About Audience Measurement 2015: In today's dynamic media and metric mania landscape, yesterday's models don't fit today's consumer behavior. New skills are needed: Experimentation, analytics, synthesis and communication. Don't be left behind. Attend Audience Measurement 2015 in order to make better decisions to drive positive business results.