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Adam Hook, Senior Copywriter at Huge, teaches a General Assembly class on advertising lessons he has learned on the field.
Graduating is just the beginning. What you learn in school is NOT what you really need to survive. Hear from Senior Copywriter Adam Hook on a few things he wish he learned in Ad School. Ad school exists to build your book and give you the skills you need to start your career as a copywriter or art director. You’ll learn how to concept, how to create an integrated campaign, and how to write headlines and taglines. It’s the perfect place to build your skills, your network, and get your foot in the door. But working in the field teaches you lessons school just can’t touch. Agency realities hit you with a ton of bricks. Here, Adam Hook will share a few lessons he's learned along the way so you don't make the same mistakes.