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Michael Horn, Managing Director, Data Science at Huge, Talks Creativity in Advertising at ARF Audience Measurement Conference.
We know that up to three-fourths of advertising’s effectiveness comes from great creative. But in the race for efficiency and breakthrough, is it being ignored? And what about the context in which the message is delivered?
- Jeff Doud – Director, Marketplace Analytics, Kellogg Company
- Michael Horn – Managing Director, Data Science, Huge
- Brendan Riordan-Butterworth – Director, Technical Standards, IAB Technology Laboratory
- Manuel Garcia-Garcia, Ph.D. – SVP, Research & Innovation: Global & Ad Effectiveness, The ARF