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Patrick van Hoof, Director, Innovation and Product Strategy at Huge, Discusses Fluid Objects at SXSW.
BEYOND FORM: DESIGNING WITH FLUID OBJECTS.
What happens when physical form isn’t a design constraint? Director of Product Innovation, Patrick van Hoof, and his research partner, MIT’s Sang Won Leigh, make a case for a shape-shifting future of physical products and explore how changes in product design and the progression of digital has shifted how we interact with the physical environment.