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Catherine Colwell, Senior Product Manager and Strategist at Huge, Speaks on Mapping the Female Experience at Code(her).
Today’s fastest-growing companies are successful because of their laser focus on the needs and experiences of their users. But to properly design for user experiences we first need to understand them. In this session, participants will learn how to use “User Experience Mapping” as a tool to understand, visualize and eventually improve experiences, with a special focus on women. They will then get hands-on experience in creating their own Experience Map for common scenarios designed with women in mind, like attending a boutique fitness class or online dating. Once groups have completed their maps and uncovered new and existing user touchpoints, they will learn how to draw additional insights on how to use technology to enhance the experience.