Fernanda Suarez Talks Snapchat at Cynopsis Digital Webinar.

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Fernanda Suarez, Social Media Marketing Manager at Huge, Joins a Panel on Snapchat at the Cynopsis Digital Webinar.

If you’re deciding whether or not to incorporate Snapchat into your marketing strategy, here’s the only thing you need to know: The app garners 8 billion video views – daily. Once upon a time, Snapchat was a mere messaging tool for Gen Z’ers. Now? It’s essential for programmers, brands and marketers who want to reach those users.

To touch any particular demographic, you need to be where your audience is, and in 2016, the younger demos are on Snapchat. Moreover, the app itself affords a degree of intimacy and interactivity that’s unique in the social media ecosystem. Whether partnering with influencers, providing access to live events, delivering exclusive content, or executing digital ad campaigns and promotions, Snapchat has become an increasingly vital instrument.

Join us on Wednesday, April 27 for the Cynopsis Digital Webinar, What Programmers & Marketers Need to Know about Snapchat and learn about:

  • Navigating the app. Beyond its direct messaging and video chat tools, , Snapchat is divided into two distinct dimensions: Discover, a platform of publisher-controlled channels dedicated to editorial content, and Stories, Snapchat’s self-curated photo-and-video offering. You’ll learn how to take advantage of the special marketing opportunities provided by the two, and how to determine when to use which one.
  • Brand and influencer deals. When it comes to driving traffic and shoring up ad dollars, what types of partnerships are especially suited to Snapchat and its different platforms?
  • Creative efforts. How can you craft effective marketing campaigns and advertisements that are appropriate for Snapchat, and how can you tailor those efforts to specific programming, events, and initiatives?
  • Ad delivery: You’ll learn about the particular characteristics of Snapchat’s advertising features, and the most effective strategies when it comes to buying inventory and targeting audiences using data, measurement, and intuition.



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