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Derek Fridman, Group Creative Director at Huge, Discusses Designing for the Future at Digital Summit Atlanta.
When Digital Becomes Invisible
A discussion around anticipatory design and designing for future experiences. Today, visual and user experience designers are faced with the challenge of how to create solutions that will succeed in the new digital economy. We live in a liquid world where content is displayed over an ever increasing and innovating range of devices and users. Designers must learn to think beyond the container and design for the problem, anticipating the wants and needs of the user.