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Kate Watts, Managing Director of Huge DC, Keynotes at Digital Summit Charlotte.
As sensors and tracking devices proliferate, smartphones are becoming the central point of convergence between the so-called “Internet of Things” and one’s ability to track personalized daily behaviors – in effect, quantifying oneself. This trend has a profound impact on marketing, which is being transformed from static activity to dynamic necessity driven by an ongoing mix of data, devices and real-time triggers. Achieving such connections between physical and digital worlds, providing personal utility and eliciting emotional connections are among key ingredients to marketing success.