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Dylan Spencer, Analytics Lead at Huge, Speaks on Google Analytics at SXSW.
Hacking Google Analytics.
Google Analytics has evolved beyond a basic platform into a suite of analytics products. In this workshop, we’ll look at the more advanced ways you can use these new tools to better understand your users.
We will cover a range of topics including:
- Using Google Tag Manager to bring third party data into Google Analytics.
- Tracking offline behavior within Google Analytics using the measurement protocol.
- Improving the experience on your website using Google Optimize for A/B testing.
- How to get data out of Google Analytics using Data Studio and the embed API to create visualizations to uncover insights and turn your data into something people will use.