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Yashoda Sampath, Research Director at Huge, Speaks on Brand Superfans at SXSW.
FLAIL OR FAIL: MARKETING TO FANDOM
Crowdsourcing and the Tumblr community have proven that no one is more loyal than a superfan. Join a panel of journalists and researchers, including Huge’s director of research, Yashoda Sampath, as they explain how understanding superfandom can help your business and change how you approach branding and consumer loyalty.