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A digital transformation salon.
Part experiment, part experience, we're putting a spotlight on digital transformation in Hamburg with a one-of-its-kind salon for local business leaders and digital experts. The event is part of a pop-up studio tour by Huge in Europe.
This event will summarize the research findings from our first pop-up studio in Hamburg. Local insights will meet global perspectives as we bring together the people and stories we came across during a week spent researching digital transformation in Hamburg. Together with many of Hamburg’s digital pioneers, a team from Huge will explore the theme of connectedness in the digital age: Do we still know the difference between personal and personalized? Are companies ready to handle the explosive growth of connectivity and channels in the digital age, or are we about to get lost in touchpoints? What does it take for brands to create a human, technology enabled connection with their users at scale that leads to great customer experiences? And what can Hamburg teach us about what is yet to come?
About Huge's pop-up project: local stories, global perspectives.
It’s easy to talk about digital transformation as a global trend. But what does that transformation really entail? Seeking answers, Huge, one of the most renowned digital agencies in the US, has kicked off a pop-up studio tour in Europe. Throughout 2015, Huge will open temporary studios in six European cities. For one week each, they will serve as live research labs that examine digital transformation from a unique local perspective.