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Michael Horn, Managing Director, Data Science at Huge, Talks Marketing at iMedia Agency Summit in Scottsdale.
Marketing is the New Product.
The partnership between our marketing clients and their product owners is fundamentally changing as digital interfaces redefine brand relationships. Where does one end and the other begin, and how do we collaborate seamlessly throughout the experience? In this session, the Managing Director of Data Science at Digital Agency Huge will explore the blurring transition from “target consumer" to “valued customer".
Attendees will learn:
- How users perceive their changing digital relationships with brands
- How predictive analytics is helping marketers better value prospective customers
- How to avoid common mistakes in audience and message strategy across the customer journey