Susan Wiker, Associate Director, SEO at Huge, Talks SEO at INBOUND 2017.
The SEO Traffic Secret: How to Target Non-Branded Keywords.
How can you drive more traffic without spending more money on campaigns? This presentation will show you how content focusing on unbranded keywords can tap into different levels in the conversion funnel. Learn how to parse search intent and anticipate sequential queries that can lead to better brand awareness and more conversions, regardless of your marketing budget.