Huge Speaks at IxDA Interaction 16.

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Matt Bedette, Experience Lead at Huge, Jenny Drinkard, Interaction Designer at Huge and Nour Tabet, Senior Visual Designer at Huge, Present at IxDA Interaction 16.

Interaction 16 is organized by Interaction Design Association IxDA.org. The conference will bring nearly 1000 design professionals, leaders, students and volunteers together to enjoy four days of workshops and lectures in Helsinki. Huge will be well represented at this conference in the form of two different lectures, the details of which are below:

Huge Café - Brewing Up the Future of User Testing: March 2nd, 10:30am - 11:30 AM.

What happens when you mix a digital agency with damn good coffee? You create the perfect space to test, observe, iterate and repeat. Imagine a future where you can design a transactional digital product and have users test it live in real scenarios. Huge is brought this idea to life by launching a cafe in Midtown Atlanta. This cafe will act as a creative testing environment to develop and deploy advanced digital retail solutions for customers and clients. In this session, Matt Bedette and Jenny Drinkard will discuss the value in investing experiential technology, and the insights gained when you can test quickly, often, and live in a public setting with social and environmental pressures. We will be closer to our users than ever before.

Why Haven't We 'Broken the Grid' in Interaction Design, Yet: March 3rd, 1:30pm - 2pm.

Through designers’ quest to optimize user experience, we have reached a plateau in site design experimentation. Whether in UX or visual design, most of the solutions have been narrowed down to minimalistic approaches. It seems like we have successfully simplified interactions to the extent of minimalism. Designs and interactions have fallen flat, minimal and somewhat similar wherever we surf. As a duo conversation Emma Sherwood-Forbes and Nour Tabet will ask: If we have reached consensus—or at least basic tenets—for what makes a digital interaction usable, why haven’t we “broken the grid” and moved further into creating new interactions that make sites unique and different? What is the role of screens in the future of interaction design?

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