Joe McCaffrey Speaks at Ad:Tech San Francisco.

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Joe McCaffrey, Head of Social at Huge, Joins a Panel at Ad:Tech San Francisco.

The Disappearing Act: Snapchat and the Future of Ephemeral Content

Snapchat has come a long way from its humble beginning and has managed to successfully separate itself from the idea that it’s a medium that fosters, well…inappropriateness. The 2015 Snapchat has evolved into a platform for brands to get personal with their consumers while publishers have set up shop to share content through its Discover feature. But what does the future hold for the platform? How can brands and publishers continue to capitalize on ephemeral content and how can newcomers tap into this new space?

Joe McCaffrey, Head of Social, Huge
Lauren Fleischer, Senior Associate Brand Manager, Sour Patch Kids
Tressie Lieberman, Sr. Director, Digital Platforms & Social Engagement, Taco Bell
Jack Daley, VP, Digital Strategy & Fan Engagement, MTV
Moderator: Natan Edelsburg, SVP, Shorty Awards & Muck Rack

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