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Joe McCaffrey, Planning Director, Head of Social at Huge, Keynotes at IDSD.
Organic Social Is Dead. What Are You Going To Do About It?
Social networks died the moment they figured out they had to get serious about a revenue model. Now they better resemble ad networks and media channels. If you're a brand, the era of “post and see what happens” social is over. Now that these platforms are operating like media channels, brands should be thinking about their content in the same way. Paid social is no longer a “nice to have” for your program.