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Michael Horn, Managing Director, Data Science and Analytics at Huge, Joins Panel on AI at Mediapost Data & Programmatic Summit.
Panel: Media Meet Bot: AI And The Next Generation Agency.
Will AI, machine learning and bots form the marketing team of the future? Automation and algorithms are woirking their way up the media and marketing supply chain, into operational tasks once requiring human toil and judgement. We explore here how smarter technology is, could, shoud (or should not) change the way agencies do business. As agencies build their own proprietary technologies are they starting to compete with cloud and martech providers? Does it require new staffing and internal organization? And ultimately, will greater automation of the media buying and creation field liberate or obsolete agencies?
- Max Fresen, Co-Founder, BORN
- Michael Horn, Managing Director, Data Science, HUGE
- Stephanie M. Long, VP, Performance Account Director, Havas Media
- Brett Moore, Director of Consumer Acquisition - Advertising, FordDirect