04/27

Joe McCaffrey Discusses Mobile Marketing at MediaPost's Insider Summit.

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Joe McCaffrey, Planning Director, Head of Social at Huge, Speaks at MediaPost's Insider Summit.

Panel: Does Mobile Transform Social And Video Marketing? Shouldn’t It? 

The three fastest growing channels for human communication in the last century, mobile, social media and digital video, ran on parallel tracks for years and then finally converged. Most social network interactions and digital video consumption now occur on the signature personal communications device of the 21st Century. But what does this convergence mean for marketers? How has (or should) the migration to mobile impact social media buying strategies, messaging, goals? And clearly, social and messaging app video (Vine, Snapchat, Periscope) are miles away from TV or even online video as we know it. We set the table for this special Summit by asking the big question first. Are marketers realizing and making the most of this massive convergence of channels? 

MODERATOR Joline McGoldrick, Research Director, Millward Brown
PANELISTS:
Aaron Harvey, Co-Founder, Ready, Set, Rocket @nuyakcity
Joe McCaffrey, Head of Social Media, Huge @_jMccaff
Nathaniel Perez, Global Head of Social Experience, SapientNitro @perezable
Ricardo Salema, Creative Director, Isobar US @rsalema

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