05/12

Michelle Burnham Speaks at Min Day 2015.

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Michelle Burnham, VP of Media Activation at Huge, Joins a Panel at Min Day 2015.

What Advertisers Want (And Need) This Year

The tension between advertisers and publishers around how best to deliver and measure results is as old as magazines themselves. Answers have changed over time, but never as fast as in the last few years. Listen in as agency reps talk about what their clients are seeking now, how standards and practices are changing due to viewability, how consumption, tastes and behaviors are changing and how new technologies like programmatic have upended the paradigm.

Panelists:
Jenny Rooney (Moderator), CMO Network Editor, Forbes
Ginger Taylor White, EVP, Managing Director, Publishing Investment, Amplifi US
Michelle Burnham, VP, Media Activation, Huge
Suzanne Molinaro, SVP, Director of Digital Production, Deutsch
Lauren Cohen, Media Director, Razorfish Global

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