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Mike Russell, VP, Business Development at Huge, Joins the New Business Director Panel at Mirren Live NY.
New Business Director Panel: Excelling as a New Business Lead
The discussion will look at what it takes to be effective in this complex role… securing the level of resources required to be successful; managing the expectations of the CEO (and everyone in the agency); the art of “herding the cats;” handling proactive outreach while juggling numerous competitive reviews; and ultimately, bringing more business in the door. The group will also discuss the key software, sales and marketing tools that top new business directors are using to be more effective in their role.
Huge - Mike Russell, VP Business Development
Ogilvy & Mather - Lauren Crampsie, Global CMO
Razorfish - William Lidstone, Global CMO
72andSunny - Rebekah Jefferis, Director of Business Development
Moderator Matt Weiss, Global Chief Marketing Officer, Havas Worldwide