Sophie Kleber & Mike Welles Talk iBeacons at Cannes Innovation Lions Festival.

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iBeacons have piqued the interest of everyone from technology prognosticators to retailers and marketers ever since Apple announced them in 2013. Now that Beacons are starting to become more readily available, what are the best ways to put them to use? In this workshop, Mike Welles, principal architect at Huge (and former Apple software engineer) and Sophie Kleber, executive director of product & innovation at Huge, will demonstrate both standard and emerging applications for Beacon technology and explore smart applications that will enhance retail and home environments. The workshop will address how to push the boundaries of what is currently possible with Beacon technology and consider the implications for daily living, customer loyalty, and privacy.

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