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Fernanda Saboia, Senior Product Strategist at Huge, Speaks on the Use of Whatsapp as a CRM Tool in Brazil at SXSW.
THE RISE OF WHATSAPP AS A CRM TOOL IN BRAZIL.
Something fascinating is happening in South America. Whatsapp, a messaging app that serves a single function in other parts of the world, is now one of Brazil’s most valuable CRM tools. Product strategist, Fernanda Saboia, will explain why businesses are ditching traditional services and opting for Whatsapp to manage their client and consumer relationships.