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An Inspiring Evening About Brands, Trust and Algorithms in Huge London's New Office.
The success of brands has always been tied to trust. It’s been the shortcut for consumers’ buying decisions. But increasingly, algorithms are making these decisions for us. More and more, they determine the stories we read, the clothes we buy and the music we listen to.
How can established companies adapt to a world where they are competing to deliver what a user wants before they even know they want it? How can brands get consumers to trust them with the personal data that their new services — and digital future — depend on? And, can algorithms eventually turn into brands, too?
Join Huge’s Head of Strategy Martin Harrison, Marketing Magazine’s technology editor Shona Ghosh, Vodafone's Group Head of Customer Permission Management Chad Wollen, Twitter phenomenon Eric Jarosinski (@neinquarterly) and Luke Scheybeler, co-founder of premium performance apparel brands Rapha and Tracksmith, for an inspiring evening at Huge’s new London office.
Seats are limited, and this event is by invitation only. If you’re interested in attending, please reach out to Till Grusche at email@example.com.
- 6:30 pm: Doors open, join us for craft beer and great food
- 7:30 pm: Program starts
- 9:00 pm: Program ends
- 10:30 pm: Bar closes
Trust Me, I’m An Algorithm.
Martin Harrison, Head of Strategy, Huge
In this opening talk, Martin will discuss the challenges and opportunities presented by a future of smart services and how brands can prepare to win what counts: a user’s trust.
Panel Discussion: Want More User Data? You’ll Have to Earn It.
With Shona Ghosh, Technology Editor, Marketing Magazine; Chad Wollen, Group Head of Customer Permission Management, Vodafone; Luke Scheybeler, Co-founder Rapha and Tracksmith
How do you get consumers to truly trust you with the personal data that tomorrow’s digital services — and your digital future — depend on? With a group of industry experts, designers and digital practitioners, we'll have an open conversation about data, privacy, and what’s at stake when a brand needs to gain — and keep — access to its users’ most personal information.
Trust Me: Don't Like Me. A Social Media Theory of the Contrarian Personality.
Eric Jarosinski, Author / @neinquarterly
In an age when algorithms have increasingly come to serve as arbiters of taste, quality, and reliability, building trust might merely seem a matter of programming. Yet the dynamics of trust can be considerably more slippery, especially when addressing a cynically savvy online audience. Eric Jarosinski, a self-declared #failedintellectual and social media phenomenon, will share some of the lessons learned from the construction of a misanthropic Twitter persona about building trust by questioning or demystifying authority, often one's own. The guiding ethos: "Believe those who are seeking the truth; doubt those who find it." (André Gide)