Small Business Priorities Surfaced by HUGE for the new Register.com
June 22nd, 2009 – Brooklyn, NY - Register.com, the leading provider of global domain name registration and domain management, tapped digital agency HUGE to redesign its web service. The goal for the project was to create the easiest and most powerful online service for individuals setting up domains and websites. The solution, designed and developed by HUGE, includes customer success stories, designed to engage new customers, while showcasing how Register.com’s services can be used by small businesses to establish a professional web presence.
HUGE did extensive user research on two target audiences: existing Register.com customers and potential customers who have not yet made a domain name purchase.
“We found that customers were looking for a greater understanding of how to put a small business on the internet,” says Tara McNulty, Vice President of Operations at HUGE. “Seemingly basic tasks like how to begin selling online or how to merge email addresses had become roadblocks. Our redesign focused on making information and tools critical to small business owners accessible and easy to understand.”
Results to date include increased sales, higher conversion on premium products, improved customer retention, and referrals. In addition, HUGE’s redesign on Register.com was an official honoree at the 13th Annual Webby Awards, the leading international honor for the Web, in the Professional Services category. "The Webby Awards honors the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. "HUGE's redesign of Register.com is a testament to the skill, ingenuity, and vision of its creators."
About Register.com
Register.com provides all the essential tools a business needs to build and manage their online presence. Leveraging ten years of experience in the domain business with over two and a half million domain names under management, Register.com has built a reputation as a leading provider of global domain name registration, web design and management services. Through an expanding, broad selection of website design and management solutions, Register.com enables small businesses and organizations to create a dynamic web presence without the need for extensive technical knowledge or resources.
Register.com offers customers quick and user-friendly registration and a wide array of web site design services from do-it-yourself tools to fully customized offerings; all backed by expert 24 x 7 online and toll-free phone customer support.
HUGE leading independent interactive agency that specializes in building sustainable businesses online for some of the largest and most demanding companies in the world. Founded in 1999, HUGE has evolved a unique methodology and culture that combine the best aspects of research, user-centered design, product planning, and technology expertise. The customer experiences designed by HUGE generate over $5.6 billion in annual revenue and are visited by over 130 million unique users each month. With offices in New York, Los Angeles, Portland, Paris, Toronto and London, clients include IKEA, JetBlue Airways, NutriSystem, iVillage, Time Inc., Readers Digest and Reuters.
For more information, please contact press@hugeinc.com or +1 718 233 3943.