CNN's Digital Strategy is Dead-On
Designed by HUGE, CNN.com's digital presence has created one of the most successful web properties for revenue and visitors.
CNN boasts one of the most-visited news sites on the Web. It's a destination for viewing online video as well as reading news. Like a lot of traditional media outlets that have made the move online, CNN is packaging Web and TV sales to draw advertisers.
"Their digital strategy is dead-on," said one ad buyer.
Read more here.
HUGE is a leading interactive agency that specializes in building sustainable online businesses for some of the smartest and most demanding companies in the world. Founded in 1999, HUGE has developed a unique methodology and culture that combines the most relevant aspects of research, design, marketing and technology to meet client objectives. The online businesses designed and developed by HUGE generate over $8.3 billion in online revenue a year and are visited by over 150 million unique visitors a month. HUGE is headquartered in Brooklyn, NY with offices in Los Angeles, Portland and London. The company is jointly owned by its operating partners and Interpublic Group. Clients include IKEA, JetBlue Airways, Walt Disney Company, iVillage, Time Inc., Target and CNN.
For more information, please contact press@hugeinc.com or +1 718 233 3943.