MasterCard's Facebook App Proves Priceless
November 16, 2009
BROOKLYN — HUGE worked with MasterCard to create the Priceless Gift Finder tool and Facebook application to help shoppers find gifts according to price, personality and Amazon.com reviews.
Cheryl Guerin, svp, U.S. marketing and digital for MasterCard Worldwide said, in a statement, that the gift finder is on trend with consumers' shopping habits. "The utility of the tool makes it easy to select these perfect gifts, while tracking a budget and managing a holiday shopping list using social media applications that are already a part of many shoppers lives," Guerin said.
Read more and watch the television commercial here.
HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies.
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