MasterCard's Facebook App Proves Priceless
HUGE worked with MasterCard to create the Priceless Gift Finder tool and Facebook application to help shoppers find gifts according to price, personality and Amazon.com reviews.
Cheryl Guerin, svp, U.S. marketing and digital for MasterCard Worldwide said, in a statement, that the gift finder is on trend with consumers' shopping habits. "The utility of the tool makes it easy to select these perfect gifts, while tracking a budget and managing a holiday shopping list using social media applications that are already a part of many shoppers lives," Guerin said.
Read more and watch the television commercial here.
HUGE is a leading interactive agency that specializes in building sustainable online businesses for some of the smartest and most demanding companies in the world. Founded in 1999, HUGE has developed a unique methodology and culture that combines the most relevant aspects of research, design, marketing and technology to meet client objectives. The online businesses designed and developed by HUGE generate over $8.3 billion in online revenue a year and are visited by over 150 million unique visitors a month. HUGE is headquartered in Brooklyn, NY with offices in Los Angeles, Portland and London. The company is jointly owned by its operating partners and Interpublic Group. Clients include IKEA, JetBlue Airways, Walt Disney Company, iVillage, Time Inc., Target and CNN.
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