Amnesty International Partners with HUGE

May 16, 2007

BROOKLYN — Amnesty International announces a partnership with HUGE involving the design of various Amnesty International online efforts. The first result of this partnership will be InstantKarma.org. This website is being created for the release of Instant Karma: The Amnesty International Campaign to Save Darfur, a 2 CD set; with contributions from U2, Green Day, R.E.M., The Flaming Lips, and others covering the timeless songs of John Lennon. The album will be released June 12th.

Instant Karma was made possible by Yoko Ono's gift of John Lennon's solo songbook to Amnesty International, which will continue John Lennon's legacy by donating all proceeds from the Instant Karma Album to a "historic effort to mobilize activism around the human rights atrocities occurring in Darfur, Sudan." The goal of InstantKarma.org is to raise awareness and to educate visitors about the human rights crisis occurring in Darfur, as well as provide information and content about Instant Karma: The Amnesty International Campaign to Save Darfur album and the contributing artists.
 
Larry Cox, executive director of Amnesty International U.S.A., explains, "We know music's power to unite and inspire people. With hundreds of thousands dead, millions driven from their burned out villages and rape being used as a tactic in the Darfur conflict, the world needs a mass mobilization demanding action and justice. The Instant Karma campaign combines John Lennon's passionate desire for us to imagine a more peaceful world with Amnesty International's expertise in achieving justice. Instant Karma allows ordinary people to lend their hand in saving lives — a notion we think would make John proud."

About HUGE HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies. For more information, please contact press@hugeinc.com or +1 718 233 3943.