Ascot Racecourse and Huge Launch New Website to Enhance Racegoers' Experience.

The site provides a more intuitive user experience, making it easy to navigate through the details of any of the 26 racedays, which the Berkshire track hosts throughout the year.

Michelle Pulman
March 19, 2013

March 19, 2013. London. Ascot, the world’s most famous racecourse and home to the flagship Royal Meeting, held annually in June, is proud to announce the launch of the new Ascot.co.uk website, designed and developed by Huge.

The site aims to provide a more intuitive and image led user experience, making it easy to navigate through the details of any of the 26 racedays, which the Berkshire track hosts throughout the year.

Admission types, racing information, fine dining options and entertainment are all beautifully presented in separate modules for each raceday, including premier events such as Royal Ascot, Betfair King George Day, the Dubai Duty Free Shergar Cup and QIPCO British Champions Day. From novices to racing enthusiasts, users are presented with enhancement options for group packages and upgrade experiences and there are helpful maps and guides available to assist racegoers before they arrive.

"We designed the site to appeal to the broad audience that Ascot attracts,” said Andy Thomas, Creative Director at Huge, London. “The raceday experience starts with a visit to the website and we wanted the user to have the opportunity to easily search for all of the elements that make the event exciting – the racing, fashion, food and drink," he added.

Innovative new concepts have been created to keep the information fresh and dynamic, such as the Style Guide module, which provides racegoers information on the dress codes for each enclosure and features outfits that are compliant with the unique dress codes for Royal Ascot.

Juliet Slot, Commercial Director at Ascot Racecourse said, “We are immensely proud of our contemporary new website which showcases the very best Ascot has to offer. The racecourse has an incredible history of over 300 years and whilst remaining loyal to our traditions and heritage, Ascot.co.uk now represents how we’re always looking forward. The website marks the beginning of the digital experience we want to offer our customers - it’s another more visual example of our strong commitment to putting the customer experience first.”

Not only a world class sporting venue, the racecourse also offers the very best in state-of-the-art facilities, hosting special events, exhibitions, conferences and weddings – information for which, is all easily accessible on the new site.

"We’re excited to be a partner for such an iconic institution, creating a digital platform that fits seamlessly with the unique live experience,” said Shirley Au, President and Chief Operating Officer at Huge. “As more than a racecourse, Ascot defines horse racing globally and we’ve focused on achieving that same level of quality in the digital platform we’ve created together.”

About Ascot: Royal Ascot takes place from Tuesday 18th to Saturday 22nd June 2013 and is the world’s most famous race meeting, with an annual attendance of nearly 300,000 people. Visit ascot.co.uk for further details and to book tickets.

About Huge: Huge is a digital agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe and Latin America, and is part of the Interpublic Group of Companies.