Forrester Names Huge a Strong Performer in Innovation Agency Wave Report.

Report Highlights The 10 Agencies Driving Innovation.

Sam Weston
December 8, 2014

December 8, 2014. Brooklyn. Huge was among the select companies that Forrester, an independent research company, invited to participate in its December 8 report: “The Forrester Wave™: Innovation Agencies, Q4 2014: An Evaluation of 10 Agencies Driving Innovation." Forrester describes innovation agencies as being critical to helping CMOs accelerate their firms' transformation into digital businesses. In this evaluation, Huge was cited as a strong performer in innovation. 

Forrester's evaluation took into account each company's current offering, strategy, and market presence and was based on agency surveys, executive briefings, and research with company references. 

In making its assessment, Forrester stated that "[Huge] offers a robust portfolio of website and mobile development projects…" and that "Client references also praise Huge for its ability to combine customer and business insights into product and process design."

To read the full report, please visit: https://www.forrester.com/The+Forrester+Wave+Innovation+Agencies+Q4+2014/fulltext/-/E-RES116686 

About Forrester: Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.

About The Forrester Wave: The Forrester Wave is Forrester's evaluation of vendors in a software, hardware, or services market, written for the role professionals we serve. In our Forrester Wave reports and spreadsheets, we expose both the criteria that we use to grade the vendor offerings and how we score and weight those criteria. Clients are encouraged to modify the weightings in the spreadsheet to create custom vendor shortlists that best meet their specific needs. Forrester Wave evaluations are driven by our analysis of data collected from the marketplace and the experience of our analysts. This document is your guide to understanding how we create a Forrester Wave report; it outlines the methodology that our analysts use to produce great Forrester Wave research.

About Huge: Huge provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe, Latin America and Asia, and is part of the Interpublic Group of Companies.

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