Adweek: Huge Among "New Players with New Perspective."

Nick Brien, President and CEO of Mediabrands, makes his predictions for 2009, calling Huge a "new player with a new perspective.

September 29, 2008

September 29, 2008. Brooklyn. Nick Brien, President and CEO of Mediabrands, makes his predictions for 2009, calling Huge a "new player with a new perspective," while comparing Huge to Microsoft:

"We'll see more innovation around Web analytics, e-commerce design, online customer-loyalty programs and e-CRM, with players such as Omniture, Huge Inc.and Microsoft's enterprise services increasingly prominent. Strategic alliances with addressable advertising companies will help us better understand superior consumer targeting and media work flow. Microsoft and Google will merge the science of technology with the art of creativity."

Read the rest of the article at Adweek.com

About Adweek: ADWEEK is edited for ad agency executives and has the inside stories on: creativity, client/agency relationships, and successful global advertising strategies. Plus news of accounts in review, the best creative work, new campaigns. There's wise, witty commentary in every issue. Only ADWEEK delivers national, global and important regional news of your own advertising scene.

About Huge: Huge is a digital agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe and Latin America, and is part of the Interpublic Group of Companies.