January 13, 2015. Rio de Janeiro. Huge is proud to announce its partnership with Caixa Econômica Federal to redesign Caixa’s official website, www.caixa.gov.br. Huge collaborated with Caixa Econômica Federal on the design, user experience, and front-end development of the new site, which launched on January 11. The result is a fully responsive site that is accessible via mobile, tablet, and laptop computers.
Caixa Econômica Federal is one of Brazil's most visited government websites. Nearly all Brazilians are involved with Caixa in some way, whether it’s through banking services, employee benefits, social programs or even the Lottery.
For the redesign, Huge considered Caixa’s business objectives along with customer needs. Huge conducted more than 70 interviews with existing customers across a diverse set of social classes and age groups. The result of the study served as the foundation for the strategy, design and development of the new interface. The campaign motto, "You helped us to develop our new website," speaks to the company’s collaboration with its customers.
"When we embarked on this project with Caixa Econômica Federal, we wanted to ensure that we had a deep understanding of daily customer habits, as well as Caixa’s own business expectations,” said Eduardo Torres, Managing Director of Huge in Latin America.
The newly redesigned site provides Brazilians with the following:
- Organizational tools for beneficiaries participating in social programs.
- Statistics and support for customers hoping to secure a home mortgage.
- Educational tools for Brazilians seeking to learn about their financial benefits.
- Real-time alerts and information for lottery players and winners.
Considering the growth of smartphone and tablet use in Brazil, it was essential to create a site that was fully responsive across all platforms. The site can be accessed and optimized from any device, without compromising the quality of the information and the diversity of offerings. It is also the first fully responsive financial website for the country.
About Huge: Huge is a digital agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe, Latin America and Asia, and is part of the Interpublic Group of Companies.