February 24, 2009. Los Angeles. FX, the News Corporation basic cable network recognized for its innovative and original offerings, and interactive agency Huge, unveil a revamped experience for the core FXNetworks.com.
The site offers, for the first time, full-episode viewing of its popular and critically lauded shows. Initial metrics have shot past expectations, with unique visitors and page views doubled and average length of stay on the site up nearly threefold. Most impressively, the new Community platform has seen registrations go up by 30%.
“We believe the quality and interactivity of the redesigned FXnetworks.com reflects the quality of the network’s brand,” said Chuck Saftler, Executive Vice President, FX Networks. “We worked very hard to create a site that provides viewers and fans of FX programming with an outstanding online experience. Our collaboration with Huge, and the implementation of the new broadband player, has resulted in what we believe to be one of the best websites of any television network.”
This was the first collaboration between Huge and FX. Huge spearheaded the full development of the site and was responsible for bringing a new face to FXNetworks.com before the fall kickoff. Built for long-term success, Huge oversaw backend development and integrated a new CMS and video player. These innovative tactics are part of an ongoing shift in the landscape that is television content and distribution.
“The new platform creates a more impactful and emotional experience. It brings TV-style viewing to the Internet and complements the original nature of FX’s programming,” said Michael Claypool, Huge Business Strategy Director.
About FX: FX is the flagship general entertainment basic cable network from the Fox Networks Group. Launched in June of 1994, FX is carried in more than 94 million homes. The diverse schedule includes a growing roster of critically acclaimed and award-winning original series; an established film library with box-office hits from 20th Century Fox and other studios; and an impressive roster of acquired hit series.
About Huge: Huge is a digital agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe and Latin America, and is part of the Interpublic Group of Companies.