May 6, 2011. Brooklyn. HBO® subscribers can now watch the network’s award-winning and acclaimed original programming, as well as hit theatrical films, on the Apple® iPad®, iPhone®, iPod Touch® and select Android™ devices, thanks to a suite of new mobile applications designed for HBO GO® by Huge.
Created to make it as easy to watch HBO content on a tablet or mobile device as a TV or computer, the HBO GO mobile app provides HBO subscribers with instant access to more than 1400 titles, including every episode of every season of the best HBO shows. Now available for download, the new app is free of charge and available to HBO subscribers through a participating television provider.
HBO subscribers can use the HBO GO mobile app to watch new episodes of current hit shows like Game of Thrones®, Boardwalk Empire® and True Blood® as well as all seasons of classic shows like The Sopranos®, Sex and the City® and Deadwood®, HBO original films, miniseries, sports, documentaries and specials, plus a wide selection of blockbuster theatricals.
Huge began working with HBO in June 2010 to plan and bring to market a mobile entertainment experience worthy of HBO’s content and subscribers. Gene Liebel, Huge partner and Chief Strategy Officer, said “HBO produces the best and most sought after programming in the world, so it wasn’t enough simply to make HBO accessible on the new platforms. We had to develop a user experience equal to the HBO brand.”
“We had to make it as easy as possible to browse through a massive library of content and drop into any episode or movie instantly. That’s hard to do while maintaining a consistent user experience across multiple mobile platforms and designing an experience that feels native to the particular device you’re using,” noted Felipe Memoria, Partner, Product Design at Huge.
Available as of Friday, April 29, the HBO GO mobile app made its way to the top-ranked free app in Apple’s App Store on its first day of release.
HBO will continue to partner with Huge for ongoing strategy and design of its digital video platform throughout 2011.
The HBO GO mobile app is the second streaming television application released by Huge for a Time Warner company in 2011. In February, Huge launched an application designed and built for the adult cartoon network Adult Swim. Huge is also known for designing the Reuters News application, released in conjunction with the launch of the iPad in 2009.
About HBO: Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services – HBO® and Cinemax® – to approximately 40 million U.S. subscribers. The services offer the most popular subscription video-on-demand products, HBO On Demand® and Cinemax On Demand® as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on- demand products HBO On Demand and HBO Mobile®, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.
HBO GO® is only accessible in the US and certain US territories. Minimum 3G connection is required for viewing on mobile devices. Some restrictions may apply.
HBO® and related channels and service marks are the property of Home Box Office, Inc.
iPad® and iPhone® are trademarks of Apple Inc.
Android™ is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.
About Huge: Huge is a digital agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe and Latin America, and is part of the Interpublic Group of Companies.