January 26, 2016. London. Huge has partnered with Enel, one of the world’s leading energy companies, to help launch a new Enel.com. The move is part of a global transformation by Enel Group, unveiled in Madrid today.
In addition to a new global digital experience, Enel’s rebranding effort includes a reimagined visual identity and logo. As Enel’s digital agency of record, Huge worked as part of a team of agencies including Wolff Olins.
As one of the world’s largest energy companies, Enel is committed to tackling the world’s most urgent energy challenges, including access to energy, climate change, sustainability, and digitization of the power grid. The new Enel.com supports Enel’s strategic ‘Open Power’ platform, highlighting the company’s values and leadership role in transitioning the world to a new energy future.
“Partnering with Huge has helped us to bring Open Power to life in the digital world. Enel’s new visual identity is designed to be most effective in a digital context, and our new websites and other online channels will all enable its most dynamic and exciting application. The new Enel.com is a real and tangible touchpoint of the innovative, sustainable and stakeholder-oriented approach of Open Power” said Ryan O’Keeffe, Director of Communications at the Enel Group.
Aaron Shapiro, CEO of Huge added: “It’s a privilege to work with a company that has such an ambitious vision for transforming its business and the world we live in. Together we’ve created a best-in-class experience that not only provides users with access to the information they need, but also inspires them with a vision for the future. We’re proud to be part of Enel’s efforts to create a better world and set such a positive example for other companies in the global marketplace."