Huge Launches NBA Live Companion App for EA Sports.

Personalized experience puts individuals and their friends in the game.

Michelle Pulman
September 16, 2015

September 16, 2015. Brooklyn. Huge has partnered with EA Sports, Electronic Arts’ powerhouse brand behind popular video games such as Madden NFL and FIFA, to create the NBA Live Companion app for the newly released NBA Live 16 game.

The app takes player personalization to the next level by encouraging fans to scan themselves and their friends into the game. In addition to scanning faces, users are able to choose from a variety of physical attributes such as hairstyle, skin color, and body type to increase personalization.

The simplified experience creates a high-resolution, 3-D rendering using GameFaceHD scanning technology, transporting fans into the game as real-life NBA players. With clear instructions and feedback at every step of the way, NBA Live Companion allows users to scan and place themselves into the game in minutes.

NBA Live Companion makes player creation and personalization a seamless experience across devices. By syncing directly with users’ EA accounts, the app encourages users to share their customized players with friends across social channels.

NBA Live Companion was released on September 16 and is available for iOS and Android. For more information about NBA Live 16, visit: http://news.ea.com/press-release/company-news/nba-live-16-demo-tips

About Electronic Arts: Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world. In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news. EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

About Huge: Huge provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe, Latin America and Asia, and is part of the Interpublic Group of Companies.

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