Huge Partners with The City of New York to Design and Launch the New

Huge partnered with The City of New York to redesign and create a best in class public information resource for New York City’s residents.

September 29, 2013

September 29, 2013. Brooklyn. Huge is proud to have partnered with The City of New York to redesign, the home of New York City’s government services and public information online. Huge worked with the New York City Mayor’s Office of Media and Entertainment and the Department of Information Technology and Telecommunications on digital strategy, design and front-end development to provide a best in class public information resource for New York City’s residents.

The new has been overhauled to make it more usable, intuitive, and accessible than ever before. The site, which serves more than 35 million unique visitors per year and gets more than 250 million page views annually, has not been redesigned since 2003 and major improvements were made both to the site’s design and to its back-end technology infrastructure. The new is user-centric and easily navigated via an intuitive, data-informed interface.

“ is more than just a website – it’s how New Yorkers get information in the 21st Century,” said Mayor Bloomberg. “Throughout our Administration, we’ve taken major steps to bring government and New Yorkers closer together. The new is the latest in our efforts to use technology to make it easier than ever before for New Yorkers to get information, request services and find out what’s happening in their city.”

From the new homepage, users can find important alerts, watch live Mayoral announcements, make a 311 service request, get customized information about their neighborhoods, and discover new events and programs. In addition, the website makes it easier to access information about services, connect with social media channels, download mobile apps, and apply for a job with the City. As part of the overhaul,’s search functionality was also significantly improved. The new site is fully responsive, making it easy to use whether the user is accessing the site on a desktop computer, smartphone, or tablet. It is also accessible in over 100 languages and surpasses ADA requirements to serve all New Yorkers.

“A leading digital city demands a powerful digital platform to serve and inform its constituents. The new, reimagined puts New Yorkers front and center, delivering unparalleled customer service, usability and accessibility whether you are on a computer or mobile phone. From top requested information based on real-time analytics to improved search functionality, users will find exactly what they are looking for, faster and more easily than ever before,” said Rachel Haot, Chief Digital Officer for The City of New York.

Huge began the redesign of with focused research including speaking with New Yorkers about how they interact with the government in general and with the site specifically, reviewing the content and behavior analytics on the existing, reviewing other city and government websites, and speaking to the many stakeholders and constituencies within City government. Overall, the goal of the redesign was to create a true resource for New Yorkers and an online experience that enables users to quickly and easily complete simple tasks and get questions answered. The site was also designed to provide a way for the Mayor and the City to share their initiatives in compelling ways.

“Redesigning was an incredible honor and responsibility for us. Our team wanted to create an experience that was not only worthy of the best city in the world, but one that would make life easier for the 8 million people who make this city so amazing,” said Michal Pasternak, Chief Experience Officer at Huge. “New York City has already made great strides to bring more effective and transparent government to its citizens and we are proud to have been a part of furthering that effort.”

About Huge: Huge is a digital agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe and Latin America, and is part of the Interpublic Group of Companies.

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