HUGE partners with Target to redesign Target.com
As reported in DMNews, HUGE is providing the visual and interaction design for the redesign of Target.com:
Leah Guimond, a Target spokeswoman, said the improved site will have updated functionality.
“We'll have enhanced search and navigation on the site, which will make browsing on the site a more natural experience,” she explained. “We're also going to have a streamlined card and checkout process.”
She added that the site will feature unique experiences within product categories, but could not elaborate on that aspect of the site.
Read the entire DMNews article here.
ZDNet added "Target is thinking big....This IT project is the one to watch in 2001..."
This major retail story was also covered in Internet Retailer, Tech Flash, MediaPost, and RTT News.
HUGE is a leading interactive agency that specializes in building sustainable online businesses for some of the smartest and most demanding companies in the world. Founded in 1999, HUGE has developed a unique methodology and culture that combines the most relevant aspects of research, design, marketing and technology to meet client objectives. The online businesses designed and developed by HUGE generate over $8.3 billion in online revenue a year and are visited by over 150 million unique visitors a month. HUGE is headquartered in Brooklyn, NY with offices in Los Angeles, Portland and London. The company is jointly owned by its operating partners and Interpublic Group. Clients include IKEA, JetBlue Airways, Walt Disney Company, iVillage, Time Inc., Target and CNN.
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