Pepsi and HUGE Invite the Public to Do Good
February 1, 2010
BROOKLYN — Today marks the official opening for public voting on the HUGE-designed Pepsi Refresh Project. As part of the day’s media blitz, forward-thinking celebs Demi Moore and Kevin Bacon announced the launch on The Today Show, and solicited votes for their own pet causes, Girls Educational & Mentoring Services and SixDegrees.org respectively.
HUGE partner Gene Liebel told The New York Times:
"The emphasis the campaign places on social media demonstrates how 'a big brand is letting what used to be called the audience take part in what can become a movement.'"
Vote now at http://www.refresheverything.com and read more about the project in The New York Times here.
HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies.
For more information, please contact press@hugeinc.com or +1 718 233 3943.