HUGE Partners with Target to Redesign Target.com
January 13, 2010
BROOKLYN — As reported in DMNews, HUGE is providing the visual and interaction design for the Target.com redesign:
Leah Guimond, a Target spokeswoman, said the improved site will have updated functionality.
“We'll have enhanced search and navigation on the site, which will make browsing on the site a more natural experience,” she explained. “We're also going to have a streamlined card and checkout process.”
She added that the site will feature unique experiences within product categories, but could not elaborate on that aspect of the site.
Read the entire DMNews article here.
This major retail story was also covered in Internet Retailer, Tech Flash, MediaPost and RTT News. ZDNet added: "Target is thinking big....This IT project is the one to watch in 2010..."
HUGE is responsible for core digital strategy and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combine the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by HUGE generate over $12.3 billion in annual revenue and are visited by more than 150 million visitors each month. The company has over 225 employees in offices in New York, Los Angeles, London and Stockholm. HUGE is part of the Interpublic Group of Companies.
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