March 11, 2014. London. Huge is proud to announce a new relationship with Turkish Airlines, Europe’s leading air carrier.
Charged with designing the airline’s customer experience across all platforms, Huge London will provide digital strategy and design services for Turkish Airlines across desktop, tablet, mobile web, and iOS.
Set to launch in early 2015, Huge will work on turkishairlines.com in partnership with local digital agency Alpha Dog, who will handle digital production and IBM, who will handle technology services.
“Turkish Airlines is excited to embark on this project to refresh and expand our digital ecosystem,” said Cengiz Değirmenci, Online Sales and Marketing Manager at Turkish Airlines. “Huge will be a proper digital partner for Turkish Airlines because of its proven track record building digital products that consistently redefine best-in-class user experiences.”
Shirley Au, President & COO at Huge said, “Approximately 50 million people fly with Turkish Airlines each year. We’re focused on making sure every single one of those people has an experience in digital that lives up to the exceptional service that Turkish Airlines is known for. We’re incredibly excited to work with a partner that has such a strong commitment to serving their customers.”
Huge has a significant amount of experience in the airline industry. Prior to partnering with Turkish Airlines, the company worked on multiple projects for British Airways, including the redesign of BA.com in 2012. In 2005, Huge fully overhauled JetBlue.com, including creating the first homepage booking engine, as one of the agency’s earliest high profile assignments.
About Turkish Airlines: Established in 1933 with a fleet of only five airplanes, Star Alliance member Turkish Airlines is today a four-star airline with a fleet of 240 aircraft (passenger and cargo) flying to 244 cities around the world, comprised of 42 domestic and 202 international destinations. One of the fastest growing airlines, it has received several Passengers Choice Awards from consumer ranking group, Skytrax. Based on 2013 results, Turkish Airlines has been chosen Best Airline in Europe for the third year running and Best Airline in Southern Europe for the fifth consecutive year. Turkish Airlines has been also awarded Best Business Class Catering in 2013 Skytrax World Airline Awards. For more detailed information about Turkish Airlines, please visit www.turkishairlines.com.
About Huge: Huge is a digital agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonising user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe and Latin America, and is part of the Interpublic Group of Companies.