Digiday Names Huge Most Innovative AgencyMay 15, 2012 - Brooklyn.
Huge was selected as the Most Innovative Agency of the year at last night’s Digiday Awards. The awards honor excellence and breakthrough achievement in digital media, marketing and advertising. Winners were chosen by a panel of digital media professionals and brand executives.
Digiday Editor-in-Chief Brian Morrissey said that Huge earned the honor “on account of its work in developing the HBO GO application and proving that agencies can be about making things that change businesses.”
In addition, Huge-designed HBO GO, which allows users to watch original HBO programming on a tablet, mobile device or Xbox Live system, was awarded the title of Best Brand Platform. Huge client American Express was named Most Innovative Brand.
The Digiday Awards honor overall excellence and breakthrough achievement in digital media, marketing and advertising. The awards are presented by Digiday, the authority on digital media, marketing and advertising, and the host of The Digiday Conferences, which include hundreds of leading digital media and marketing experts, journalists, insiders, brand execs, publishers and technology visionaries.