Huge Joins Forces with Tempur-PedicMay 7, 2013 - Los Angeles. Huge is pleased to announce a new relationship with Tempur-Pedic, the worldwide leader in specialty sleep. Huge and Tempur-Pedic will be collaborating on new digital marketing initiatives, including creative design and strategy, to help customers learn more about the brand and enhance the experience of finding the best mattress for their needs.
The work will be managed out of Huge’s Los Angeles office.
"Tempur-Pedic is known for its commitment to innovation in its product design and produces the most highly recommended bed in the United States,” said Patricia Korth-McDonnell, Partner & Managing Director at Huge LA. “We are really looking forward to helping people understand the value premium sleep products can create in their individual lives in terms of their physical health and overall well-being.”
“We have found in Huge a partner who shares our passion, both for the brand and for leveraging digital marketing to connect with consumers. They understand our desire to inspire and engage consumers, and to bring them beds that will enhance their lives,” said Patrice Varni, Senior Vice President of Marketing, Tempur-Pedic. “We are impressed with the strategic and creative talent at Huge, and by the new ways they will bring the Tempur-Pedic brand to life.”
Tempur-Pedic International Inc. (NYSE: TPX) is the world’s largest bedding provider. Tempur-Pedic International develops, manufactures and markets mattresses, foundations, pillows and other products. The Company’s brand portfolio includes many of the most highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy®, Sealy Posturepedic®, OptimumTM and Stearns & Foster®. World headquarters for Tempur-Pedic International is in Lexington, KY. The Company intends to change its corporate name to Tempur Sealy International, Inc. and is seeking stockholder approval for the proposed name change at its Annual Meeting of Stockholders in May 2013. For more information, visit http://www.tempurpedic.com or http://www.sealy.com, or call 800-805-3635.