Huge Partners with Vans in Los Angeles
March 5, 2013 - Los Angeles.
Huge is pleased to announce its new partnership with
Vans, the original action sports footwear and apparel company. Vans, a
VF Corporation (NYSE: VFC) brand, promotes action sports lifestyle and youth culture through its support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing and the Vans Warped Tour. The brand's products are sold in more than 170 countries and in more than 300 Vans retail stores in the United States and abroad.
Huge and Vans will be working together to further develop the brand’s digital presence and make it available for customers on multiple devices. The work will be managed out of the agency's Los Angeles office.
“We are incredibly excited to work with Vans, a brand we have all grown up with and loved since we were kids,” said Joe Stewart, Partner & Global Creative Director at Huge. “The company has experienced incredible growth in the past decade and we look forward to taking that energy and harnessing it for their new digital ecosystem.”
“Huge has been part of some of the most innovative digital experiences available from brands today,” said Sarah Crockett, Director of Consumer Marketing, Vans. “To have a partner with such talent and experience only evokes pride and excitement here at Vans.”
About Vans
Vans®, the original action sports footwear and apparel brand, is a brand of VF Corporation (NYSE: VFC). Vans collections, including authentic footwear, apparel and accessories, and snowboard boots, are sold globally in more than 170 countries through a network of subsidiaries, distributors and foreign offices. VF Outdoor, Inc. owns and operates more than 300 stores of the Vans brand in the United States and internationally, each offering a wide range of Vans footwear and apparel while communicating our brand and athletes’ rich stories. The Vans brand promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®. More information about the Vans brand can be found at www.vans.com, Twitter @vans_66 and www.facebook.com/vans.
About Huge
Huge is a digital agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe and Latin America, and is part of the Interpublic Group of Companies. For more information, visit www.hugeinc.com.
